The Paradox of Popularity: Sara Duterte and the Politics of Controversy

By Louis ‘Barok‘ C. Biraogo

In a world where political figures often rise and fall on the tides of public opinion, the case of Sara Duterte stands as a fascinating study. Her recent remarks about being the “designated survivor” during President Marcos’ State of the Nation Address (SONA) have sparked a firestorm of criticism and incredulity. Yet, rather than diminishing her popularity, these controversies seem only to bolster it. How does she manage to thrive amid such turbulence?

To understand this phenomenon, we must explore the backdrop of the controversy. The concept of a designated survivor, a staple of American political procedure, is alien to the Philippines. In the U.S., a designated survivor is an official who is kept at a secure, undisclosed location during major events to ensure continuity of government in the event of a catastrophe. Sara Duterte’s assertion that she would self-appoint to this role for the SONA was met with both bemusement and alarm. Lawmakers like Deputy Speaker David Suarez and Rep. Ray Reyes criticized her, while House Speaker Martin Romualdez and House Secretary General Reginald Velasco suggested it was a jest.

Duterte’s comment, intended or not, has done more than just provoke a legislative outcry. It has underscored a key aspect of her political persona: her ability to remain at the center of national discourse. This knack for commanding attention, even through contentious statements, is a double-edged sword that has historically proven effective for many leaders globally.

Consider the late Venezuelan President Hugo Chávez, whose provocative rhetoric and actions often sparked international outrage. Chávez’s ability to galvanize public support despite—or perhaps because of—his polarizing statements kept him in power for over a decade. Similarly, former U.S. President Donald Trump’s incendiary comments and tweets consistently dominated news cycles, rallying a fervent base that reveled in his defiance of political norms.

The reasons behind Duterte’s sustained popularity are multifaceted.

Logical Reasons:

Media Savvy: Duterte understands the modern media landscape where controversy sells. By making provocative remarks, she ensures that she remains in the headlines, a strategy that keeps her in the public eye and maintains her relevance.
Political Strategy: Her comments can be seen as a calculated move to assert independence and strength, distancing herself from the establishment and appealing to voters who favor a maverick leader.

Emotional Reasons:

Relatability: For many Filipinos, Duterte’s bluntness and irreverence make her relatable. She appears unfiltered, a stark contrast to the often polished and scripted demeanor of traditional politicians.
Defiance: Her remarks tap into a deep-seated frustration with the political elite. By challenging norms and making audacious statements, she embodies a defiance that resonates with many citizens tired of the status quo.

Psychological Reasons:

Cognitive Dissonance: Supporters may experience cognitive dissonance, rationalizing or justifying her controversial remarks to align with their positive view of her leadership.
Identity Politics: Duterte’s statements may bolster group identity among her supporters. Her defiance of criticism can be perceived as a stand against common adversaries, strengthening group cohesion.

Ironically, her detractors play a pivotal role in her continued prominence. By vociferously criticizing her, they amplify her message and inadvertently keep her in the spotlight. This dynamic is reminiscent of other political figures who thrived on opposition backlash. British Prime Minister Margaret Thatcher, often reviled by her opponents, saw her support solidify among her base with each attack. Similarly, Indian Prime Minister Narendra Modi’s supporters often rally more vigorously behind him in the face of criticism.

So, what can be done to navigate this complex political landscape?

Recommendations for Sara Duterte:

Moderation: While controversy can be beneficial, a balance is crucial. Excessive provocation may eventually alienate supporters.
Substance Over Spectacle: Focusing on policy achievements and constructive dialogue can complement her bold persona and sustain long-term support.

Recommendations for Her Detractors:

Strategic Criticism: Opponents should focus on substantive critiques rather than sensational reactions, which only serve to amplify her platform.
Alternative Narratives: Offering compelling alternatives and focusing on policy solutions can attract attention away from Duterte’s provocations.

In the grand theatre of politics, Sara Duterte’s ability to hog the limelight with her “designated survivor” comment is a testament to the enduring power of controversy. As the drama unfolds, both her

supporters and detractors must navigate the delicate balance of engagement and opposition. In this high-stakes game, where public perception can be as fluid and unpredictable as the tides, the ultimate winners will be those who can harness the power of controversy without being consumed by it.

Sara Duterte’s political journey is a vivid reminder of the paradoxes that define modern leadership. Her rise, fueled by audacity and resilience, underscores a critical lesson: in politics, the ability to captivate and command attention can be as crucial as any policy platform. For the Philippines, and indeed for the world, watching how this unfolds promises to be a spectacle of suspense and intrigue.